Salary – The high salary commanded by an experienced Marketing Manager can be a strain on a growing business’s cashflow.
Experience – Taking on an outsourced marketing professional cuts out the time needed to hire and train new talent to the same level of competency, allowing for an immediate start.
Fresh perspective – It’s always worth bringing in another pair of eyes, especially someone that isn’t influenced by office politics. Outsourcing will allow you to challenge thinking and push through change.
Speed of implementation – In this highly competitive world, you can’t always wait for a new member of staff to get up to speed. You want to make big decisions and take action. Outsourced marketing allows that to happen.
Taking on a junior – Entry-level marketing personnel don’t always aim to stay long in their first position/first company. That can mean you invest a great deal of time and money on training them up for their next job – somewhere else.
The key component is finding someone to truly know and understand your company and its marketing needs, to enable you to make the right choice for the future growth of your company.