Salary – Marketing Managers demand a high salary and this can be a strain on a growing business’s cashflow.
Experience – It’s very hard to gauge someone’s experience until they are in the job. By using a senior marketing professional you will be able to hit the ground running, cutting out the time needed to hire and train new talent to the same level of competency.
Fresh perspective – It’s aways worth getting another pair of eyes, especially one that isn’t bogged down in office politics. Outsourcing will allow you to challenge thinking and push through change.
Speed of implementation – In a highly competitive world you can’t always wait for a new marketing person to get up to speed. You want to make big decisions and take action
Taking on a junior – Entry level marketing personnel usually don’t get attached to their first position and first company, so you can invest a great deal of time and money on training them up for their next job – somewhere else.
The key component is to truly know and understand your company and its marketing needs, so you make the right choice for the future growth of your company.
Why Science & Engineering Marketing?
Most sales and marketing managers in SME engineering and science companies seem to arrive at their position by working their way up through the company from being an engineer or scientist. This is great for understanding the products you’re trying to sell, but they may not necessarily be able to empathise with a target audience and help them to understand the benefits to that audience of what you are selling.
Marketing is a different mind set and, as such, involves a lot of different skills including lateral thinking, communications at all levels and the ability to see the big picture. You also need to know how to structure a sales and marketing process. We specialise in bringing your audience with us on a journey that enables them to connect with your products and services.
Find out how we could help you by contacting
[email protected] +44 07980 578015